What to choose ?
To choose the right website for your business is not as difficult as it seems. Answer to these questions and you will understand what you exactly need:
- • What is your ultimate goal?
- • What is your target group?
- • What functions will the website perform?
Info-site is ideal for you if:
- • your business is not big;
- • you have just started your business;
- • you want to make your company well known;
Info-site is the “face” of company. Here visitors can get to know about company, find an in-depth information about services and goods, see photos and illustrations. Info-site usually consists of several pages and has a simple navigation.
You should choose Promo site if:
- • your goal is to promote the brand of company and to form a positive image;
- • you want to use the website for advertising purposes;
Promo site is the main tool for promotion of services or goods in Internet. It is an integral part of any advertising campaign. Websites of this kind give information about company or about a concrete item, have a price list, offer mailing and feedback services. A very beautiful design, flash-animation, all sorts of quizzes and surveys are constituent parts of promo site.
Corporate website will suit you if:
- • you have a big business;
- • you want to have a multifunctional internet resource;
- • you need to find a new sales duct;
A multifunctional and full of content corporate site allows to establish your website’s target audience, collect statistical data to conduct marketing research (for example, the amount of Internet traffic that is coming to the website). Also corporate website contains a merchandise catalogue, provide infotainment and feedback.
You need to the online shop if you want to:
- • carry on trade without opening of a real store;
- • increase a range of services and find new buyers;
- • form a large assortment of goods without excess costs;
Online shops are very popular today. They consist of a huge merchandise catalogue with a detailed description of goods with photos and prices. It is a virtual shop window for potential customers. Also online shop contains a convenient control system to quickly and easy run your internet system
Portal is a specialized Internet resource that contains :
- • information about company;
- • company’s news;
- • analytical material;
- • goods’/serveces’ description;
- • forums;
- • additional services etc.
Portals need to a permanent data updating and they attract a very large audience.